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Mosaic 2014 Types

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Mosaic Type Descriptions
A01 Rural Vogue
A02 Scattered Homesteads
A03 Wealthy Landowners
A04 Village Retirement
B05 Empty-Nest Adventure
B06 Bank of Mum and Dad
B07 Alpha Families
B08 Premium Fortunes
B09 Diamond Days
C10 World-Class Wealth
C11 Penthouse Chic
C12 Metro High-Flyers
C13 Uptown Elite
D14 Cafes and Catchments
D15 Modern Parents
D16 Mid-Career Convention
D17 Thriving Independence
E18 Dependable Me
E19 Fledgling Free
E20 Boomerang Boarders
E21 Family Ties
F22 Legacy Elders
F23 Solo Retirees
F24 Bungalow Haven
F25 Classic Grandparents
G26 Far-Flung Outposts
G27 Outlying Seniors
G28 Local Focus
G29 Satellite Settlers
H30 Affordable Fringe
H31 First-Rung Futures
H32 Flying Solo
H33 New Foundations
H34 Contemporary Starts
H35 Primary Ambitions
I36 Cultural Comfort
I37 Community Elders
I38 Asian Heritage
I39 Ageing Access
J40 Career Builders
J41 Central Pulse
J42 Learners & Earners
J43 Student Scene
J44 Flexible Workforce
J45 Bus-Route Renters
K46 Self Supporters
K47 Offspring Overspill
K48 Down-to-Earth Owners
L49 Disconnected Youth
L50 Renting a Room
L51 Make Do & Move On
L52 Midlife Stopgap
M53 Budget Generations
M54 Childcare Squeeze
M55 Families with Needs
M56 Solid Economy
N57 Seasoned Survivors
N58 Aided Elderly
N59 Pocket Pensions
N60 Dependent Greys
N61 Estate Veterans
O62 Low Income Workers
O63 Streetwise Singles
O64 High Rise Residents
O65 Crowded Kaleidoscope
O66 Inner City Stalwarts
Z99 People whose postcode was not recorded in STATS19 returns

Mosaic 2014-Descriptions
A01 Country-loving families pursuing a rural idyll in comfortable village homes while commuting some distance to work
A02 Older households appreciating rural calm in stand-alone houses within agricultural landscapes
A03 Prosperous owners of country houses including the rural upper class, successful farmers and second-home owners
A04 Retirees enjoying pleasant village locations with amenities to service their social and practical needs
B05 Mature couples in comfortable detached houses who have the means to enjoy their empty-nest status
B06 Well-off families in upmarket suburban homes where grown-up children benefit from continued financial support
B07 High-achieving families living fast-track lives, advancing careers, finances and their school-age kids' development
B08 Influential families with substantial income established in distinctive, expansive homes in wealthy enclaves
C09 Retired residents in sizeable homes whose finances are secured by significant assets and generous pensions
C10 Global high flyers and families of privilege living luxurious lifestyles in London's most exclusive boroughs
C11 City suits renting premium-priced flats in prestige central locations where they work hard and play hard
C12 Ambitious 20 and 30-somethings renting expensive apartments in highly commutable areas of major cities
C13 High status households owning elegant homes in accessible inner suburbs where they enjoy city life in comfort
D14 Affluent families with growing children living in upmarket housing in city environs
D15 Busy couples in modern detached homes juggling the demands of school-age children and careers
D16 Professional families with children in traditional mid-range suburbs where neighbours are often older
D17 Well-qualified older singles with incomes from successful professional careers in good quality housing
E18 Single mature owners settled in traditional suburban semis working in intermediate occupations
E19 Pre-retirement couples with respectable incomes enjoying greater space and spare cash since children left home
E20 Long-term couples with mid-range incomes whose adult children have returned to the shelter of the family home
E21 Active families with teens and adult children whose prolonged support is eating up household resources
F22 Time-honoured elders now mostly living alone in comfortable suburban homes on final salary pensions
F23 Senior singles whose reduced incomes are satisfactory in their affordable but pleasant owned homes
F24 Peace-seeking seniors appreciating the calm of bungalow estates designed for the elderly
F25 Lifelong couples in standard suburban homes enjoying retirement through grandchildren and gardening
G26 Inter-dependent households living in the most remote communities with long travel times to larger towns
G27 Pensioners living in inexpensive housing in out of the way locations
G28 Rural families in affordable village homes who are reliant on the local economy for jobs
G29 Mature households living in expanding developments around larger villages with good transport links
H30 Settled families with children owning modest, 3-bed semis in areas where there's more house for less money
H31 Pre-family newcomers who have bought value homes with space to grow in affordable but pleasant areas
H32 Bright young singles on starter salaries choosing to rent homes in family suburbs
H33 Occupants of brand new homes who are often younger singles or couples with children
H34 Fashion-conscious young singles and partners setting up home in developments attractive to their peers
H35 Forward-thinking younger families who sought affordable homes in good suburbs which they may now be out-growing
I36 Thriving families with good incomes in multi-cultural urban communities
I37 Established older households owning city homes in diverse neighbourhoods
H38 Large extended families in neighbourhoods with a strong South Asian tradition
I39 Older residents owning small inner suburban properties with good access to amenities
J40 Motivated singles and couples in their 20s and 30s progressing in their field of work from commutable properties
J41 Entertainment-seeking youngsters renting city centre flats in vibrant locations close to jobs and night life
J42 Inhabitants of the university fringe where students and older residents mix in cosmopolitan locations
J43 Students living in high density accommodation close to universities and educational centres
J44 Self-starting young renters ready to move to follow worthwhile incomes from service sector jobs
J45 Singles renting affordable private flats away from central amenities and often on main roads
K46 Hard-working mature singles who own budget terraces manageable within their modest wage
K47 Lower income owners whose adult children are still striving to gain independence meaning space is limited
K48 Ageing couples who have owned their inexpensive home for many years while working in routine jobs
L49 Young people endeavouring to gain employment footholds while renting cheap flats and terraces
L50 Transient renters of low cost accommodation often within subdivided older properties
L51 Yet to settle younger singles and couples making interim homes in low cost properties
L52 Maturing singles in employment who are renting short-term affordable homes
M53 Families supporting both adult and younger children where expenditure can exceed income
M54 Younger families with children who own a budget home and are striving to cover all expenses
M55 Families with many children living in areas of high deprivation and who need support
M56 Stable families with children renting better quality homes from social landlords
N57 Deep-rooted single elderly owners of low value properties whose modest home equity provides some security
N58 Supported elders in specialised accommodation including retirement homes and complexes of small homes
N59 Penny-wise elderly singles renting in developments of compact social homes
N60 Ageing social renters with high levels of need in centrally located developments of small units
N61 Longstanding elderly renters of social homes who have seen neighbours change to a mix of owners and renters
O62 Older social renters settled in low value homes in communities where employment is harder to find
O63 Hard-pressed singles in low cost social flats searching for opportunities
O64 Renters of social flats in high rise blocks where levels of need are significant
O65 Multi-cultural households with children renting social flats in over-crowded conditions
O66 Long-term renters of inner city social flats who have witnessed many changes
Z99 People whose postcode was not recorded in STATS19 returns

For a list of types used in previous versions of Mosaic, see Mosaic 2009 Types.

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