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Mosaic 2014 Types

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![[Media:2014-A02.pdf|A02]]
![[Media:2014-A02.pdf|A02]]
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| Retirees electing to settle in environmentally attractive localities
+
| Scattered Homesteads
|-  
|-  
![[Media:2014-A03.pdf|A03]]
![[Media:2014-A03.pdf|A03]]
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| Remote communities with poor access to public and commercial services
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| Wealthy Landowners
|-  
|-  
![[Media:2014-A04.pdf|A04]]
![[Media:2014-A04.pdf|A04]]
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| Villagers with few well paid alternatives to agricultural employment
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| Village Retirement
|-  
|-  
-
![[Media:2014-A05.pdf|B05]]
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![[Media:2014-B05.pdf|B05]]
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| Better off empty nesters in low density estates on town fringes
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| Empty-Nest Adventure
|-  
|-  
-
![[Media:2014-A06.pdf|B06]]
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![[Media:2014-B06.pdf|B06]]
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| Self employed trades people living in smaller communities
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| Bank of Mum and Dad
|-  
|-  
-
![[Media:2014-A07.pdf|B07]]
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![[Media:2014-B07.pdf|B07]]
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| Empty nester owner occupiers making little use of public services
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| Alpha Families
|-  
|-  
-
![[Media:2014-A08.pdf|B08]]
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![[Media:2014-B08.pdf|B08]]
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| Mixed communities with many single people in the centres of small towns
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| Premium Fortunes
|-  
|-  
-
![[Media:2014-A09.pdf|C09]]
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![[Media:2014-B09.pdf|B09]]
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| Successful older business leaders living in sought-after suburbs
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| Diamond Days
|-  
|-  
-
![[Media:2014-A10.pdf|C10]]
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![[Media:2014-C10.pdf|C10]]
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| Wealthy families in substantial houses with little community involvement
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| World-Class Wealth
|-  
|-  
-
![[Media:2014-A11.pdf|C11]]
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![[Media:2014-C11.pdf|C11]]
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| Creative professionals seeking involvement in local communities
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| Penthouse Chic
|-  
|-  
-
![[Media:2014-A12.pdf|C12]]
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![[Media:2014-C12.pdf|C12]]
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| Residents in smart city centre flats who make little use of public services
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| Metro High-Flyers
|-  
|-  
-
![[Media:2014-A13.pdf|D13]]
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![[Media:2014-C13.pdf|C13]]
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| Higher income older champions of village communities
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| Uptown Elite
|-  
|-  
-
![[Media:2014-A14.pdf|D14]]
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![[Media:2014-D14.pdf|D14]]
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| Older people living in large houses in mature suburbs
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| Cafes and Catchments
|-  
|-  
-
![[Media:2014-A15.pdf|D15]]
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![[Media:2014-D15.pdf|D15]]
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| Well off commuters living in spacious houses in semi rural settings
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| Modern Parents
|-  
|-  
-
![[Media:2014-A16.pdf|D16]]
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![[Media:2014-D16.pdf|D16]]
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| Higher income families concerned with education and careers
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| Mid-Career Convention
|-  
|-  
-
![[Media:2014-A17.pdf|E17]]
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![[Media:2014-D17.pdf|D17]]
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| Comfortably off suburban families weakly tied to their local community
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| Thriving Independence
|-  
|-  
-
![[Media:2014-A18.pdf|E18]]
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![[Media:2014-E18.pdf|E18]]
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| Industrial workers living comfortably in owner occupied semis
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| Dependable Me
|-  
|-  
-
![[Media:2014-A19.pdf|E19]]
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![[Media:2014-E19.pdf|E19]]
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| Self reliant older families in suburban semis in industrial towns
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| Fledgling Free
|-  
|-  
-
![[Media:2014-A20.pdf|E20]]
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![[Media:2014-E20.pdf|E20]]
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| Upwardly mobile South Asian families living in inter war suburbs
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| Boomerang Boarders
|-  
|-  
-
![[Media:2014-A21.pdf|E21]]
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![[Media:2014-E21.pdf|E21]]
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| Middle aged families living in less fashionable inter war suburban semis
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| Family Ties
|-  
|-  
-
![[Media:2014-A22.pdf|F22]]
+
![[Media:2014-F22.pdf|F22]]
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| Busy executives in town houses in dormitory settlements
+
| Legacy Elders
|-  
|-  
-
![[Media:2014-A23.pdf|F23]]
+
![[Media:2014-F23.pdf|F23]]
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| Early middle aged parents likely to be involved in their children's education
+
| Solo Retirees
|-  
|-  
-
![[Media:2014-A24.pdf|F24]]
+
![[Media:2014-F24.pdf|F24]]
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| Young parents new to their neighbourhood, keen to put down roots
+
| Bungalow Haven
|-  
|-  
-
![[Media:2014-A25.pdf|F25]]
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![[Media:2014-F25.pdf|F25]]
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| Personnel reliant on the Ministry of Defence for public services
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| Classic Grandparents
|-  
|-  
-
![[Media:2014-A26.pdf|G26]]
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![[Media:2014-G26.pdf|G26]]
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| Well educated singles living in purpose built flats
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| Far-Flung Outposts
|-  
|-  
-
![[Media:2014-A27.pdf|G27]]
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![[Media:2014-G27.pdf|G27]]
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| City dwellers owning houses in older neighbourhoods
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| Outlying Seniors
|-  
|-  
-
![[Media:2014-A28.pdf|G28]]
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![[Media:2014-G28.pdf|G28]]
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| Singles and sharers occupying converted Victorian houses
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| Local Focus
|-  
|-  
-
![[Media:2014-A29.pdf|G29]]
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![[Media:2014-G29.pdf|G29]]
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| Young professional families settling in better quality older terraces
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| Satellite Settlers
|-  
|-  
-
![[Media:2014-A30.pdf|G30]]
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![[Media:2014-H30.pdf|H30]]
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| Diverse communities of well educated singles living in smart, small flats
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| Affordable Fringe
|-  
|-  
-
![[Media:2014-A31.pdf|G31]]
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![[Media:2014-H31.pdf|H31]]
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| Owners in smart purpose built flats in prestige locations, many newly built
+
| First-Rung Futures
|-  
|-  
-
![[Media:2014-A32.pdf|G32]]
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![[Media:2014-H32.pdf|H32]]
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| Students and other transient singles in multi-let houses
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| Flying Solo
|-  
|-  
-
![[Media:2014-A33.pdf|G33]]
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![[Media:2014-H33.pdf|H33]]
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| Transient singles, poorly supported by family and neighbours
+
| New Foundations
|-  
|-  
-
![[Media:2014-A34.pdf|G34]]
+
![[Media:2014-H34.pdf|H34]]
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| Students involved in college and university communities
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| Contemporary Starts
|-  
|-  
-
![[Media:2014-A35.pdf|H35]]
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![[Media:2014-H35.pdf|H35]]
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| Childless newowner occupiers in cramped new homes
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| Primary Ambitions
|-  
|-  
-
![[Media:2014-A36.pdf|H36]]
+
![[Media:2014-I36.pdf|I36]]
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| Young singles and sharers renting small purpose built flats
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| Cultural Comfort
|-  
|-  
-
![[Media:2014-A37.pdf|H37]]
+
![[Media:2014-I37.pdf|I37]]
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| Young owners and rented developments of mixed tenure
+
| Community Elders
|-  
|-  
-
![[Media:2014-A38.pdf|H38]]
+
![[Media:2014-I38.pdf|I38]]
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| People living in brand new residential developments
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| Asian Heritage
|-  
|-  
-
![[Media:2014-A39.pdf|I39]]
+
![[Media:2014-I39.pdf|I39]]
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| Young owners and private renters in inner city terraces
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| Ageing Access
|-  
|-  
-
![[Media:2014-A40.pdf|I40]]
+
![[Media:2014-J40.pdf|J40]]
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| Multi-ethnic communities in newer suburbs away from the inner city
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| Career Builders
|-  
|-  
-
![[Media:2014-A41.pdf|I41]]
+
![[Media:2014-J41.pdf|J41]]
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| Renters of older terraces in ethnically diverse communities
+
| Central Pulse
|-  
|-  
-
![[Media:2014-A42.pdf|I42]]
+
![[Media:2014-J42.pdf|J42]]
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| South Asian communities experiencing social deprivation
+
| Learners & Earners
|-  
|-  
-
![[Media:2014-A43.pdf|I43]]
+
![[Media:2014-J43.pdf|J43]]
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| Older town centre terraces with transient, single populations
+
| Student Scene
|-  
|-  
-
![[Media:2014-A44.pdf|I44]]
+
![[Media:2014-J44.pdf|J44]]
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| Low income families occupying poor quality older terraces
+
| Flexible Workforce
|-  
|-  
-
![[Media:2014-A45.pdf|J45]]
+
![[Media:2014-J45.pdf|J45]]
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| Low income communities reliant on low skill industrial jobs
+
| Bus-Route Renters
|-  
|-  
-
![[Media:2014-A46.pdf|J46]]
+
![[Media:2014-K46.pdf|K46]]
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| Residents in blue collar communities revitalised by commuters
+
| Self Supporters
|-  
|-  
-
![[Media:2014-A47.pdf|J47]]
+
![[Media:2014-K47.pdf|K47]]
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| Comfortably off industrial workers owning their own homes
+
| Offspring Overspill
|-  
|-  
-
![[Media:2014-A48.pdf|K48]]
+
![[Media:2014-K48.pdf|K48]]
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| Middle aged couples and families in right-to-buy homes
+
| Down-to-Earth Owners
|-  
|-  
-
![[Media:2014-A49.pdf|K49]]
+
![[Media:2014-L49.pdf|L49]]
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| Low income older couples long established in former council estates
+
| Disconnected Youth
|-  
|-  
-
![[Media:2014-A50.pdf|K50]]
+
![[Media:2014-L50.pdf|L50]]
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| Older families in low value housing in traditional industrial areas
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| Renting a Room
|-  
|-  
-
![[Media:2014-A51.pdf|K51]]
+
![[Media:2014-L51.pdf|L51]]
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| Often indebted families living in low rise estates
+
| Make Do & Move On
|-  
|-  
-
![[Media:2014-A52.pdf|L52]]
+
![[Media:2014-L52.pdf|L52]]
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| Communities of wealthy older people living in large seaside houses
+
| Midlife Stopgap
|-  
|-  
-
![[Media:2014-A53.pdf|L53]]
+
![[Media:2014-M53.pdf|M53]]
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| Residents in retirement, second home and tourist communities
+
| Budget Generations
|-  
|-  
-
![[Media:2014-A54.pdf|L54]]
+
![[Media:2014-M54.pdf|M54]]
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| Retired people of modest means commonly living in seaside bungalows
+
| Childcare Squeeze
|-  
|-  
-
![[Media:2014-A55.pdf|L55]]
+
![[Media:2014-M55.pdf|M55]]
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| Capable older people leasing / owning flats in purpose built blocks
+
| Families with Needs
|-  
|-  
-
![[Media:2014-A56.pdf|M56]]
+
![[Media:2014-M56.pdf|M56]]
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| Older people living on council estates with limited budgets
+
| Solid Economy
|-  
|-  
-
![[Media:2014-A57.pdf|M57]]
+
![[Media:2014-N57.pdf|N57]]
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| Old people in flats subsisting on welfare payments
+
| Seasoned Survivors
|-  
|-  
-
![[Media:2014-A58.pdf|M58]]
+
![[Media:2014-N58.pdf|N58]]
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| Less mobile older people requiring a degree of care
+
| Aided Elderly
|-  
|-  
-
![[Media:2014-A59.pdf|M59]]
+
![[Media:2014-N59.pdf|N59]]
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| People living in social accommodation designed for older people
+
| Pocket Pensions
|-  
|-  
-
![[Media:2014-A60.pdf|N60]]
+
![[Media:2014-N60.pdf|N60]]
-
| Tenants in council flats on estates at risk of serious social problems
+
| Dependent Greys
|-  
|-  
-
![[Media:Mosaic Type 61.pdf|N61]]
+
![[Media:2014-N61.pdf|N61]]
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| Childless tenants in council flats with modest social needs
+
| Estate Veterans
|-  
|-  
-
![[Media:2014-A62.pdf|N62]]
+
![[Media:2014-O62.pdf|O62]]
-
| Young renters in flats with a cosmopolitan mix
+
| Low Income Workers
 +
|-
 +
![[Media:2014-O63.pdf|O63]]
 +
| Streetwise Singles
|-  
|-  
-
![[Media:2014-A63.pdf|N63]]
+
![[Media:2014-O64.pdf|O64]]
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| Multicultural tenants renting flats in areas of social housing
+
| High Rise Residents
|-  
|-  
-
![[Media:2014-A64.pdf|N64]]
+
![[Media:2014-O65.pdf|O65]]
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| Diverse homesharers renting small flats in densely populated areas
+
| Crowded Kaleidoscope
|-  
|-  
-
![[Media:2014-A65.pdf|N65]]
+
![[Media:2014-O66.pdf|O66]]
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| Young singles in multi-ethnic communities, many in high rise flats
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| Inner City Stalwarts
-
|-
+
-
![[Media:2014-A66.pdf|N66]]
+
-
| Childless, low income tenants in high rise flats
+
|-   
|-   
![[Z99]]
![[Z99]]

Revision as of 08:30, 1 September 2014

Mosaic Type Descriptions
MosaicDescription
A01 Rural Vogue
A02 Scattered Homesteads
A03 Wealthy Landowners
A04 Village Retirement
B05 Empty-Nest Adventure
B06 Bank of Mum and Dad
B07 Alpha Families
B08 Premium Fortunes
B09 Diamond Days
C10 World-Class Wealth
C11 Penthouse Chic
C12 Metro High-Flyers
C13 Uptown Elite
D14 Cafes and Catchments
D15 Modern Parents
D16 Mid-Career Convention
D17 Thriving Independence
E18 Dependable Me
E19 Fledgling Free
E20 Boomerang Boarders
E21 Family Ties
F22 Legacy Elders
F23 Solo Retirees
F24 Bungalow Haven
F25 Classic Grandparents
G26 Far-Flung Outposts
G27 Outlying Seniors
G28 Local Focus
G29 Satellite Settlers
H30 Affordable Fringe
H31 First-Rung Futures
H32 Flying Solo
H33 New Foundations
H34 Contemporary Starts
H35 Primary Ambitions
I36 Cultural Comfort
I37 Community Elders
I38 Asian Heritage
I39 Ageing Access
J40 Career Builders
J41 Central Pulse
J42 Learners & Earners
J43 Student Scene
J44 Flexible Workforce
J45 Bus-Route Renters
K46 Self Supporters
K47 Offspring Overspill
K48 Down-to-Earth Owners
L49 Disconnected Youth
L50 Renting a Room
L51 Make Do & Move On
L52 Midlife Stopgap
M53 Budget Generations
M54 Childcare Squeeze
M55 Families with Needs
M56 Solid Economy
N57 Seasoned Survivors
N58 Aided Elderly
N59 Pocket Pensions
N60 Dependent Greys
N61 Estate Veterans
O62 Low Income Workers
O63 Streetwise Singles
O64 High Rise Residents
O65 Crowded Kaleidoscope
O66 Inner City Stalwarts
Z99 People whose postcode was not recorded in STATS19 returns

For a list of types used in previous versions of Mosaic, see Mosaic 2003 Types.

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