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Mosaic 2014 Types

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{| border="1"
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|+ '''[[Mosaic]] Type Descriptions'''
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|+ '''[[Mosaic]] Type Names'''
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!Mosaic!!Description
+
 
 +
!Mosaic!!Name
|-  
|-  
![[Media:2014-A01.pdf|A01]]
![[Media:2014-A01.pdf|A01]]
| Rural Vogue
| Rural Vogue
|-  
|-  
-
![[Media:Mosaic Type 02.pdf|A02]]
+
![[Media:2014-A02.pdf|A02]]
-
| Retirees electing to settle in environmentally attractive localities
+
| Scattered Homesteads
|-  
|-  
-
![[Media:Mosaic Type 03.pdf|A03]]
+
![[Media:2014-A03.pdf|A03]]
-
| Remote communities with poor access to public and commercial services
+
| Wealthy Landowners
|-  
|-  
-
![[Media:Mosaic Type 04.pdf|A04]]
+
![[Media:2014-A04.pdf|A04]]
-
| Villagers with few well paid alternatives to agricultural employment
+
| Village Retirement
|-  
|-  
-
![[Media:Mosaic Type 05.pdf|B05]]
+
![[Media:2014-B05.pdf|B05]]
-
| Better off empty nesters in low density estates on town fringes
+
| Empty-Nest Adventure
|-  
|-  
-
![[Media:Mosaic Type 06.pdf|B06]]
+
![[Media:2014-B06.pdf|B06]]
-
| Self employed trades people living in smaller communities
+
| Bank of Mum and Dad
|-  
|-  
-
![[Media:Mosaic Type 07.pdf|B07]]
+
![[Media:2014-B07.pdf|B07]]
-
| Empty nester owner occupiers making little use of public services
+
| Alpha Families
|-  
|-  
-
![[Media:Mosaic Type 08.pdf|B08]]
+
![[Media:2014-B08.pdf|B08]]
-
| Mixed communities with many single people in the centres of small towns
+
| Premium Fortunes
|-  
|-  
-
![[Media:Mosaic Type 09.pdf|C09]]
+
![[Media:2014-B09.pdf|B09]]
-
| Successful older business leaders living in sought-after suburbs
+
| Diamond Days
|-  
|-  
-
![[Media:Mosaic Type 10.pdf|C10]]
+
![[Media:2014-C10.pdf|C10]]
-
| Wealthy families in substantial houses with little community involvement
+
| World-Class Wealth
|-  
|-  
-
![[Media:Mosaic Type 11.pdf|C11]]
+
![[Media:2014-C11.pdf|C11]]
-
| Creative professionals seeking involvement in local communities
+
| Penthouse Chic
|-  
|-  
-
![[Media:Mosaic Type 12.pdf|C12]]
+
![[Media:2014-C12.pdf|C12]]
-
| Residents in smart city centre flats who make little use of public services
+
| Metro High-Flyers
|-  
|-  
-
![[Media:Mosaic Type 13.pdf|D13]]
+
![[Media:2014-C13.pdf|C13]]
-
| Higher income older champions of village communities
+
| Uptown Elite
|-  
|-  
-
![[Media:Mosaic Type 14.pdf|D14]]
+
![[Media:2014-D14.pdf|D14]]
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| Older people living in large houses in mature suburbs
+
| Cafes and Catchments
|-  
|-  
-
![[Media:Mosaic Type 15.pdf|D15]]
+
![[Media:2014-D15.pdf|D15]]
-
| Well off commuters living in spacious houses in semi rural settings
+
| Modern Parents
|-  
|-  
-
![[Media:Mosaic Type 16.pdf|D16]]
+
![[Media:2014-D16.pdf|D16]]
-
| Higher income families concerned with education and careers
+
| Mid-Career Convention
|-  
|-  
-
![[Media:Mosaic Type 17.pdf|E17]]
+
![[Media:2014-D17.pdf|D17]]
-
| Comfortably off suburban families weakly tied to their local community
+
| Thriving Independence
|-  
|-  
-
![[Media:Mosaic Type 18.pdf|E18]]
+
![[Media:2014-E18.pdf|E18]]
-
| Industrial workers living comfortably in owner occupied semis
+
| Dependable Me
|-  
|-  
-
![[Media:Mosaic Type 19.pdf|E19]]
+
![[Media:2014-E19.pdf|E19]]
-
| Self reliant older families in suburban semis in industrial towns
+
| Fledgling Free
|-  
|-  
-
![[Media:Mosaic Type 20.pdf|E20]]
+
![[Media:2014-E20.pdf|E20]]
-
| Upwardly mobile South Asian families living in inter war suburbs
+
| Boomerang Boarders
|-  
|-  
-
![[Media:Mosaic Type 21.pdf|E21]]
+
![[Media:2014-E21.pdf|E21]]
-
| Middle aged families living in less fashionable inter war suburban semis
+
| Family Ties
|-  
|-  
-
![[Media:Mosaic Type 22.pdf|F22]]
+
![[Media:2014-F22.pdf|F22]]
-
| Busy executives in town houses in dormitory settlements
+
| Legacy Elders
|-  
|-  
-
![[Media:Mosaic Type 23.pdf|F23]]
+
![[Media:2014-F23.pdf|F23]]
-
| Early middle aged parents likely to be involved in their children's education
+
| Solo Retirees
|-  
|-  
-
![[Media:Mosaic Type 24.pdf|F24]]
+
![[Media:2014-F24.pdf|F24]]
-
| Young parents new to their neighbourhood, keen to put down roots
+
| Bungalow Haven
|-  
|-  
-
![[Media:Mosaic Type 25.pdf|F25]]
+
![[Media:2014-F25.pdf|F25]]
-
| Personnel reliant on the Ministry of Defence for public services
+
| Classic Grandparents
|-  
|-  
-
![[Media:Mosaic Type 26.pdf|G26]]
+
![[Media:2014-G26.pdf|G26]]
-
| Well educated singles living in purpose built flats
+
| Far-Flung Outposts
|-  
|-  
-
![[Media:Mosaic Type 27.pdf|G27]]
+
![[Media:2014-G27.pdf|G27]]
-
| City dwellers owning houses in older neighbourhoods
+
| Outlying Seniors
|-  
|-  
-
![[Media:Mosaic Type 28.pdf|G28]]
+
![[Media:2014-G28.pdf|G28]]
-
| Singles and sharers occupying converted Victorian houses
+
| Local Focus
|-  
|-  
-
![[Media:Mosaic Type 29.pdf|G29]]
+
![[Media:2014-G29.pdf|G29]]
-
| Young professional families settling in better quality older terraces
+
| Satellite Settlers
|-  
|-  
-
![[Media:Mosaic Type 30.pdf|G30]]
+
![[Media:2014-H30.pdf|H30]]
-
| Diverse communities of well educated singles living in smart, small flats
+
| Affordable Fringe
|-  
|-  
-
![[Media:Mosaic Type 31.pdf|G31]]
+
![[Media:2014-H31.pdf|H31]]
-
| Owners in smart purpose built flats in prestige locations, many newly built
+
| First-Rung Futures
|-  
|-  
-
![[Media:Mosaic Type 32.pdf|G32]]
+
![[Media:2014-H32.pdf|H32]]
-
| Students and other transient singles in multi-let houses
+
| Flying Solo
|-  
|-  
-
![[Media:Mosaic Type 33.pdf|G33]]
+
![[Media:2014-H33.pdf|H33]]
-
| Transient singles, poorly supported by family and neighbours
+
| New Foundations
|-  
|-  
-
![[Media:Mosaic Type 34.pdf|G34]]
+
![[Media:2014-H34.pdf|H34]]
-
| Students involved in college and university communities
+
| Contemporary Starts
|-  
|-  
-
![[Media:Mosaic Type 35.pdf|H35]]
+
![[Media:2014-H35.pdf|H35]]
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| Childless newowner occupiers in cramped new homes
+
| Primary Ambitions
|-  
|-  
-
![[Media:Mosaic Type 36.pdf|H36]]
+
![[Media:2014-I36.pdf|I36]]
-
| Young singles and sharers renting small purpose built flats
+
| Cultural Comfort
|-  
|-  
-
![[Media:Mosaic Type 37.pdf|H37]]
+
![[Media:2014-I37.pdf|I37]]
-
| Young owners and rented developments of mixed tenure
+
| Community Elders
|-  
|-  
-
![[Media:Mosaic Type 38.pdf|H38]]
+
![[Media:2014-I38.pdf|I38]]
-
| People living in brand new residential developments
+
| Asian Heritage
|-  
|-  
-
![[Media:Mosaic Type 39.pdf|I39]]
+
![[Media:2014-I39.pdf|I39]]
-
| Young owners and private renters in inner city terraces
+
| Ageing Access
|-  
|-  
-
![[Media:Mosaic Type 40.pdf|I40]]
+
![[Media:2014-J40.pdf|J40]]
-
| Multi-ethnic communities in newer suburbs away from the inner city
+
| Career Builders
|-  
|-  
-
![[Media:Mosaic Type 41.pdf|I41]]
+
![[Media:2014-J41.pdf|J41]]
-
| Renters of older terraces in ethnically diverse communities
+
| Central Pulse
|-  
|-  
-
![[Media:Mosaic Type 42.pdf|I42]]
+
![[Media:2014-J42.pdf|J42]]
-
| South Asian communities experiencing social deprivation
+
| Learners & Earners
|-  
|-  
-
![[Media:Mosaic Type 43.pdf|I43]]
+
![[Media:2014-J43.pdf|J43]]
-
| Older town centre terraces with transient, single populations
+
| Student Scene
|-  
|-  
-
![[Media:Mosaic Type 44.pdf|I44]]
+
![[Media:2014-J44.pdf|J44]]
-
| Low income families occupying poor quality older terraces
+
| Flexible Workforce
|-  
|-  
-
![[Media:Mosaic Type 45.pdf|J45]]
+
![[Media:2014-J45.pdf|J45]]
-
| Low income communities reliant on low skill industrial jobs
+
| Bus-Route Renters
|-  
|-  
-
![[Media:Mosaic Type 46.pdf|J46]]
+
![[Media:2014-K46.pdf|K46]]
-
| Residents in blue collar communities revitalised by commuters
+
| Self Supporters
|-  
|-  
-
![[Media:Mosaic Type 47.pdf|J47]]
+
![[Media:2014-K47.pdf|K47]]
-
| Comfortably off industrial workers owning their own homes
+
| Offspring Overspill
|-  
|-  
-
![[Media:Mosaic Type 48.pdf|K48]]
+
![[Media:2014-K48.pdf|K48]]
-
| Middle aged couples and families in right-to-buy homes
+
| Down-to-Earth Owners
|-  
|-  
-
![[Media:Mosaic Type 49.pdf|K49]]
+
![[Media:2014-L49.pdf|L49]]
-
| Low income older couples long established in former council estates
+
| Disconnected Youth
|-  
|-  
-
![[Media:Mosaic Type 50.pdf|K50]]
+
![[Media:2014-L50.pdf|L50]]
-
| Older families in low value housing in traditional industrial areas
+
| Renting a Room
|-  
|-  
-
![[Media:Mosaic Type 51.pdf|K51]]
+
![[Media:2014-L51.pdf|L51]]
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| Often indebted families living in low rise estates
+
| Make Do & Move On
|-  
|-  
-
![[Media:Mosaic Type 52.pdf|L52]]
+
![[Media:2014-L52.pdf|L52]]
-
| Communities of wealthy older people living in large seaside houses
+
| Midlife Stopgap
|-  
|-  
-
![[Media:Mosaic Type 53.pdf|L53]]
+
![[Media:2014-M53.pdf|M53]]
-
| Residents in retirement, second home and tourist communities
+
| Budget Generations
|-  
|-  
-
![[Media:Mosaic Type 54.pdf|L54]]
+
![[Media:2014-M54.pdf|M54]]
-
| Retired people of modest means commonly living in seaside bungalows
+
| Childcare Squeeze
|-  
|-  
-
![[Media:Mosaic Type 55.pdf|L55]]
+
![[Media:2014-M55.pdf|M55]]
-
| Capable older people leasing / owning flats in purpose built blocks
+
| Families with Needs
|-  
|-  
-
![[Media:Mosaic Type 56.pdf|M56]]
+
![[Media:2014-M56.pdf|M56]]
-
| Older people living on council estates with limited budgets
+
| Solid Economy
|-  
|-  
-
![[Media:Mosaic Type 57.pdf|M57]]
+
![[Media:2014-N57.pdf|N57]]
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| Old people in flats subsisting on welfare payments
+
| Seasoned Survivors
|-  
|-  
-
![[Media:Mosaic Type 58.pdf|M58]]
+
![[Media:2014-N58.pdf|N58]]
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| Less mobile older people requiring a degree of care
+
| Aided Elderly
|-  
|-  
-
![[Media:Mosaic Type 59.pdf|M59]]
+
![[Media:2014-N59.pdf|N59]]
-
| People living in social accommodation designed for older people
+
| Pocket Pensions
|-  
|-  
-
![[Media:Mosaic Type 60.pdf|N60]]
+
![[Media:2014-N60.pdf|N60]]
-
| Tenants in council flats on estates at risk of serious social problems
+
| Dependent Greys
|-  
|-  
-
![[Media:Mosaic Type 61.pdf|N61]]
+
![[Media:2014-N61.pdf|N61]]
-
| Childless tenants in council flats with modest social needs
+
| Estate Veterans
|-  
|-  
-
![[Media:Mosaic Type 62.pdf|N62]]
+
![[Media:2014-O62.pdf|O62]]
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| Young renters in flats with a cosmopolitan mix
+
| Low Income Workers
 +
|-
 +
![[Media:2014-O63.pdf|O63]]
 +
| Streetwise Singles
|-  
|-  
-
![[Media:Mosaic Type 63.pdf|N63]]
+
![[Media:2014-O64.pdf|O64]]
-
| Multicultural tenants renting flats in areas of social housing
+
| High Rise Residents
|-  
|-  
-
![[Media:Mosaic Type 64.pdf|N64]]
+
![[Media:2014-O65.pdf|O65]]
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| Diverse homesharers renting small flats in densely populated areas
+
| Crowded Kaleidoscope
-
|-  
+
-
![[Media:Mosaic Type 65.pdf|N65]]
+
-
| Young singles in multi-ethnic communities, many in high rise flats
+
-
|-
+
-
![[Media:Mosaic Type 66.pdf|N66]]
+
-
| Childless, low income tenants in high rise flats
+
-
|-
+
-
![[Media:Mosaic Type 67.pdf|O67]]
+
-
| Older tenants on low rise social housing estates where jobs are scarce
+
-
|-
+
-
![[Media:Mosaic Type 68.pdf|O68]]
+
-
| Families with varied structures living on low rise social housing estates
+
-
|-
+
-
![[Media:Mosaic Type 69.pdf|O69]]
+
-
| Vulnerable young parents needing substantial state support
+
|-  
|-  
 +
![[Media:2014-O66.pdf|O66]]
 +
| Inner City Stalwarts
 +
|- 
![[Z99]]
![[Z99]]
| [[Postcode|People whose postcode was not recorded in STATS19 returns]]
| [[Postcode|People whose postcode was not recorded in STATS19 returns]]
|}
|}
-
For a list of types used in previous versions of Mosaic, see [[Mosaic 2003 Types]].
+
 
 +
For a list of types used in previous versions of Mosaic, see [[Mosaic 2009 Types]].
 +
 
 +
[[Mosaic 2014 Type Descriptions]]

Current revision as of 13:19, 5 September 2014

Mosaic Type Names
MosaicName
A01 Rural Vogue
A02 Scattered Homesteads
A03 Wealthy Landowners
A04 Village Retirement
B05 Empty-Nest Adventure
B06 Bank of Mum and Dad
B07 Alpha Families
B08 Premium Fortunes
B09 Diamond Days
C10 World-Class Wealth
C11 Penthouse Chic
C12 Metro High-Flyers
C13 Uptown Elite
D14 Cafes and Catchments
D15 Modern Parents
D16 Mid-Career Convention
D17 Thriving Independence
E18 Dependable Me
E19 Fledgling Free
E20 Boomerang Boarders
E21 Family Ties
F22 Legacy Elders
F23 Solo Retirees
F24 Bungalow Haven
F25 Classic Grandparents
G26 Far-Flung Outposts
G27 Outlying Seniors
G28 Local Focus
G29 Satellite Settlers
H30 Affordable Fringe
H31 First-Rung Futures
H32 Flying Solo
H33 New Foundations
H34 Contemporary Starts
H35 Primary Ambitions
I36 Cultural Comfort
I37 Community Elders
I38 Asian Heritage
I39 Ageing Access
J40 Career Builders
J41 Central Pulse
J42 Learners & Earners
J43 Student Scene
J44 Flexible Workforce
J45 Bus-Route Renters
K46 Self Supporters
K47 Offspring Overspill
K48 Down-to-Earth Owners
L49 Disconnected Youth
L50 Renting a Room
L51 Make Do & Move On
L52 Midlife Stopgap
M53 Budget Generations
M54 Childcare Squeeze
M55 Families with Needs
M56 Solid Economy
N57 Seasoned Survivors
N58 Aided Elderly
N59 Pocket Pensions
N60 Dependent Greys
N61 Estate Veterans
O62 Low Income Workers
O63 Streetwise Singles
O64 High Rise Residents
O65 Crowded Kaleidoscope
O66 Inner City Stalwarts
Z99 People whose postcode was not recorded in STATS19 returns

For a list of types used in previous versions of Mosaic, see Mosaic 2009 Types.

Mosaic 2014 Type Descriptions

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