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Mosaic 2014 Types

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|+ '''[[Mosaic]] 2014-Descriptions'''
 
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!Mosaic!!Description
 
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|-
 
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![[Media:2014-A01.pdf|A01]]
 
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| Country-loving families pursuing a rural idyll in comfortable village homes while commuting some distance to work
 
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|-
 
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![[Media:2014-A02.pdf|A02]]
 
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| Older households appreciating rural calm in stand-alone houses within agricultural landscapes
 
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|-
 
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![[Media:2014-A03.pdf|A03]]
 
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| Prosperous owners of country houses including the rural upper class, successful farmers and second-home owners
 
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|-
 
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![[Media:2014-A04.pdf|A04]]
 
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| Retirees enjoying pleasant village locations with amenities to service their social and practical needs
 
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|-
 
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![[Media:2014-B05.pdf|B05]]
 
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| Mature couples in comfortable detached houses who have the means to enjoy their empty-nest status
 
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|-
 
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![[Media:2014-B06.pdf|B06]]
 
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| Well-off families in upmarket suburban homes where grown-up children benefit from continued financial support
 
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|-
 
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![[Media:2014-B07.pdf|B07]]
 
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| High-achieving families living fast-track lives, advancing careers, finances and their school-age kids' development
 
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|-
 
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![[Media:2014-B08.pdf|B08]]
 
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| Influential families with substantial income established in distinctive, expansive homes in wealthy enclaves
 
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|-
 
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![[Media:2014-B09.pdf|C09]]
 
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| Retired residents in sizeable homes whose finances are secured by significant assets and generous pensions
 
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|-
 
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![[Media:2014-C10.pdf|C10]]
 
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| Global high flyers and families of privilege living luxurious lifestyles in London's most exclusive boroughs
 
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|-
 
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![[Media:2014-C11.pdf|C11]]
 
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| City suits renting premium-priced flats in prestige central locations where they work hard and play hard
 
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|-
 
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![[Media:2014-C12.pdf|C12]]
 
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| Ambitious 20 and 30-somethings renting expensive apartments in highly commutable areas of major cities
 
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|-
 
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![[Media:2014-C13.pdf|C13]]
 
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| High status households owning elegant homes in accessible inner suburbs where they enjoy city life in comfort
 
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|-
 
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![[Media:2014-D14.pdf|D14]]
 
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| Affluent families with growing children living in upmarket housing in city environs
 
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|-
 
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![[Media:2014-D15.pdf|D15]]
 
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| Busy couples in modern detached homes juggling the demands of school-age children and careers
 
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|-
 
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![[Media:2014-D16.pdf|D16]]
 
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| Professional families with children in traditional mid-range suburbs where neighbours are often older
 
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|-
 
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![[Media:2014-D17.pdf|D17]]
 
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| Well-qualified older singles with incomes from successful professional careers in good quality housing
 
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|-
 
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![[Media:2014-E18.pdf|E18]]
 
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| Single mature owners settled in traditional suburban semis working in intermediate occupations
 
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|-
 
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![[Media:2014-E19.pdf|E19]]
 
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| Pre-retirement couples with respectable incomes enjoying greater space and spare cash since children left home
 
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![[Media:2014-E20.pdf|E20]]
 
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| Long-term couples with mid-range incomes whose adult children have returned to the shelter of the family home
 
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|-
 
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![[Media:2014-E21.pdf|E21]]
 
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| Active families with teens and adult children whose prolonged support is eating up household resources
 
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|-
 
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![[Media:2014-F22.pdf|F22]]
 
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| Time-honoured elders now mostly living alone in comfortable suburban homes on final salary pensions
 
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|-
 
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![[Media:2014-F23.pdf|F23]]
 
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| Senior singles whose reduced incomes are satisfactory in their affordable but pleasant owned homes
 
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|-
 
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![[Media:2014-F24.pdf|F24]]
 
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| Peace-seeking seniors appreciating the calm of bungalow estates designed for the elderly
 
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|-
 
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![[Media:2014-F25.pdf|F25]]
 
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| Lifelong couples in standard suburban homes enjoying retirement through grandchildren and gardening
 
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|-
 
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![[Media:2014-G26.pdf|G26]]
 
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| Inter-dependent households living in the most remote communities with long travel times to larger towns
 
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|-
 
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![[Media:2014-G27.pdf|G27]]
 
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| Pensioners living in inexpensive housing in out of the way locations
 
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|-
 
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![[Media:2014-G28.pdf|G28]]
 
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| Rural families in affordable village homes who are reliant on the local economy for jobs
 
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|-
 
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![[Media:2014-G29.pdf|G29]]
 
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| Mature households living in expanding developments around larger villages with good transport links
 
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|-
 
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![[Media:2014-H30.pdf|H30]]
 
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| Settled families with children owning modest, 3-bed semis in areas where there's more house for less money
 
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|-
 
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![[Media:2014-H31.pdf|H31]]
 
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| Pre-family newcomers who have bought value homes with space to grow in affordable but pleasant areas
 
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|-
 
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![[Media:2014-H32.pdf|H32]]
 
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| Bright young singles on starter salaries choosing to rent homes in family suburbs
 
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|-
 
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![[Media:2014-H33.pdf|H33]]
 
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| Occupants of brand new homes who are often younger singles or couples with children
 
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|-
 
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![[Media:2014-H34.pdf|H34]]
 
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| Fashion-conscious young singles and partners setting up home in developments attractive to their peers
 
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|-
 
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![[Media:2014-H35.pdf|H35]]
 
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| Forward-thinking younger families who sought affordable homes in good suburbs which they may now be out-growing
 
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|-
 
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![[Media:2014-I36.pdf|I36]]
 
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|  Thriving families with good incomes in multi-cultural urban communities
 
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|-
 
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![[Media:2014-I37.pdf|I37]]
 
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|  Established older households owning city homes in diverse neighbourhoods
 
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|-
 
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![[Media:2014-I38.pdf|H38]]
 
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|  Large extended families in neighbourhoods with a strong South Asian tradition
 
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|-
 
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![[Media:2014-I39.pdf|I39]]
 
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|  Older residents owning small inner suburban properties with good access to amenities
 
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|-
 
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![[Media:2014-J40.pdf|J40]]
 
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|  Motivated singles and couples in their 20s and 30s progressing in their field of work from commutable properties
 
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|-
 
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![[Media:2014-J41.pdf|J41]]
 
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|    Entertainment-seeking youngsters renting city centre flats in vibrant locations close to jobs and night life
 
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|-
 
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![[Media:2014-J42.pdf|J42]]
 
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|  Inhabitants of the university fringe where students and older residents mix in cosmopolitan locations
 
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|-
 
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![[Media:2014-J43.pdf|J43]]
 
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|  Students living in high density accommodation close to universities and educational centres
 
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|-
 
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![[Media:2014-J44.pdf|J44]]
 
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|  Self-starting young renters ready to move to follow worthwhile incomes from service sector jobs
 
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|-
 
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![[Media:2014-J45.pdf|J45]]
 
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|  Singles renting affordable private flats away from central amenities and often on main roads
 
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|-
 
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![[Media:2014-K46.pdf|K46]]
 
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| Hard-working mature singles who own budget terraces manageable within their modest wage
 
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|-
 
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![[Media:2014-K47.pdf|K47]]
 
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| Lower income owners whose adult children are still striving to gain independence meaning space is limited
 
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|-
 
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![[Media:2014-K48.pdf|K48]]
 
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| Ageing couples who have owned their inexpensive home for many years while working in routine jobs
 
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|-
 
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![[Media:2014-L49.pdf|L49]]
 
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| Young people endeavouring to gain employment footholds while renting cheap flats and terraces
 
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|-
 
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![[Media:2014-L50.pdf|L50]]
 
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| Transient renters of low cost accommodation often within subdivided older properties
 
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|-
 
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![[Media:2014-L51.pdf|L51]]
 
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| Yet to settle younger singles and couples making interim homes in low cost properties
 
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|-
 
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![[Media:2014-L52.pdf|L52]]
 
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| Maturing singles in employment who are renting short-term affordable homes
 
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|-
 
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![[Media:2014-M53.pdf|M53]]
 
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| Families supporting both adult and younger children where expenditure can exceed income
 
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|-
 
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![[Media:2014-M54.pdf|M54]]
 
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| Younger families with children who own a budget home and are striving to cover all expenses
 
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|-
 
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![[Media:2014-M55.pdf|M55]]
 
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| Families with many children living in areas of high deprivation and who need support
 
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|-
 
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![[Media:2014-M56.pdf|M56]]
 
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| Stable families with children renting better quality homes from social landlords
 
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|-
 
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![[Media:2014-N57.pdf|N57]]
 
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| Deep-rooted single elderly owners of low value properties whose modest home equity provides some security
 
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|-
 
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![[Media:2014-N58.pdf|N58]]
 
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| Supported elders in specialised accommodation including retirement homes and complexes of small homes
 
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|-
 
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![[Media:2014-N59.pdf|N59]]
 
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| Penny-wise elderly singles renting in developments of compact social homes
 
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|-
 
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![[Media:2014-N60.pdf|N60]]
 
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| Ageing social renters with high levels of need in centrally located developments of small units
 
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|-
 
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![[Media:2014-N61.pdf|N61]]
 
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| Longstanding elderly renters of social homes who have seen neighbours change to a mix of owners and renters
 
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|-
 
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![[Media:2014-O62.pdf|O62]]
 
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| Older social renters settled in low value homes in communities where employment is harder to find
 
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|-
 
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![[Media:2014-O63.pdf|O63]]
 
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| Hard-pressed singles in low cost social flats searching for opportunities
 
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|-
 
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![[Media:2014-O64.pdf|O64]]
 
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| Renters of social flats in high rise blocks where levels of need are significant
 
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![[Media:2014-O65.pdf|O65]]
 
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| Multi-cultural households with children renting social flats in over-crowded conditions
 
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|-
 
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![[Media:2014-O66.pdf|O66]]
 
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| Long-term renters of inner city social flats who have witnessed many changes
 
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![[Z99]]
 
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| [[Postcode|People whose postcode was not recorded in STATS19 returns]]
 
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|}
 
For a list of types used in previous versions of Mosaic, see [[Mosaic 2009 Types]].
For a list of types used in previous versions of Mosaic, see [[Mosaic 2009 Types]].

Revision as of 13:15, 5 September 2014

Mosaic Type Descriptions
MosaicDescription
A01 Rural Vogue
A02 Scattered Homesteads
A03 Wealthy Landowners
A04 Village Retirement
B05 Empty-Nest Adventure
B06 Bank of Mum and Dad
B07 Alpha Families
B08 Premium Fortunes
B09 Diamond Days
C10 World-Class Wealth
C11 Penthouse Chic
C12 Metro High-Flyers
C13 Uptown Elite
D14 Cafes and Catchments
D15 Modern Parents
D16 Mid-Career Convention
D17 Thriving Independence
E18 Dependable Me
E19 Fledgling Free
E20 Boomerang Boarders
E21 Family Ties
F22 Legacy Elders
F23 Solo Retirees
F24 Bungalow Haven
F25 Classic Grandparents
G26 Far-Flung Outposts
G27 Outlying Seniors
G28 Local Focus
G29 Satellite Settlers
H30 Affordable Fringe
H31 First-Rung Futures
H32 Flying Solo
H33 New Foundations
H34 Contemporary Starts
H35 Primary Ambitions
I36 Cultural Comfort
I37 Community Elders
I38 Asian Heritage
I39 Ageing Access
J40 Career Builders
J41 Central Pulse
J42 Learners & Earners
J43 Student Scene
J44 Flexible Workforce
J45 Bus-Route Renters
K46 Self Supporters
K47 Offspring Overspill
K48 Down-to-Earth Owners
L49 Disconnected Youth
L50 Renting a Room
L51 Make Do & Move On
L52 Midlife Stopgap
M53 Budget Generations
M54 Childcare Squeeze
M55 Families with Needs
M56 Solid Economy
N57 Seasoned Survivors
N58 Aided Elderly
N59 Pocket Pensions
N60 Dependent Greys
N61 Estate Veterans
O62 Low Income Workers
O63 Streetwise Singles
O64 High Rise Residents
O65 Crowded Kaleidoscope
O66 Inner City Stalwarts
Z99 People whose postcode was not recorded in STATS19 returns

For a list of types used in previous versions of Mosaic, see Mosaic 2009 Types.

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