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Mosaic 2003 Groups

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For a list of groups used in the most recent version of Mosaic, see [[Mosaic Groups]].

Current revision as of 10:57, 5 September 2011

Mosaic 2003 Group Descriptions - Click a group letter to view related Mosaic types, or click a description to view a full group profile
GroupDescriptionUK Population %
A People with rewarding careers who live in sought after locations, affording luxuries and premium quality products 9.7%
B Families with focus on career and home, mostly younger age groups now raising children 11.7%
C Families who are successfully established in comfortable, mature homes. Children are growing up and finances are easier 14.7%
D People living in close-knit inner city and manufacturing town communities, responsible workers with unsophisticated tastes 16.4%
E Young, single and mostly well-educated, these people are cosmopolitan in tastes and liberal in attitudes 7.4%
F People who are struggling to achieve rewards and are mostly reliant on the council for accommodation and benefits 6.2%
G Families on lower incomes who often live in large council estates where there is little owner-occupation 6.8%
H People who though not well-educated are practical and enterprising and may well have exercised their right to buy 11.1%
I Elderly people subsisting on meagre incomes in council accommodation 3.3%
J Independent pensioners living in their own homes who are relatively active in their lifestyles 7.4%
K People living in rural areas where country life has not been influenced by urban consumption patterns 5.3%
Z People whose postcode was not recorded in STATS19 returns -

For a list of groups used in the most recent version of Mosaic, see Mosaic Groups.

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