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Mosaic

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(Created page with 'Mosaic Public Sector[http://strategies.experian.co.uk/Products/Demographic%20Classifications/Mosaic%20Public%20Sector.aspx], published by [http://strategies.experian.co.uk/ Exper…')
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Revision as of 13:55, 18 September 2009

Mosaic Public Sector[1], published by Experian, is a socio-demographic classification system covering the whole of the United Kingdom. It is intended to to provide an accurate and comprehensive view of citizens and their needs by describing them in terms of demographics, lifestyle, culture and behaviour.

Mosaic was devised under the direction of Professor Richard Webber, a leading authority on consumer segmentation, using data from a wide range of public and private sources. It is used to enable policy decisions, communications activity and resources strategies across the public sector.

Mosaic classifies the community represented by each UK postcode into one of 11 groups and 61 types, where each group embraces between 3 and 7 types.

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