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Mosaic

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(Created page with 'Mosaic Public Sector[http://strategies.experian.co.uk/Products/Demographic%20Classifications/Mosaic%20Public%20Sector.aspx], published by [http://strategies.experian.co.uk/ Exper…')
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Mosaic Public Sector[http://strategies.experian.co.uk/Products/Demographic%20Classifications/Mosaic%20Public%20Sector.aspx], published by [http://strategies.experian.co.uk/ Experian], is a socio-demographic classification system covering the whole of the United Kingdom.  It is intended to to provide an accurate and comprehensive view of citizens and their needs by describing them in terms of demographics, lifestyle, culture and behaviour. 
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#REDIRECT [[Mosaic Public Sector]]
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Mosaic was devised under the direction of Professor Richard Webber, a leading authority on consumer segmentation, using data from a wide range of public and private sources.  It is used to enable policy decisions, communications activity and resources strategies across the public sector.
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Mosaic classifies the community represented by each UK postcode into one of 11 [[Mosaic Groups|groups]] and 61 [[Mosaic Types|types]], where each group embraces between 3 and 7 types.
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Revision as of 13:35, 5 November 2009

  1. REDIRECT Mosaic Public Sector
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